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Phytosterols Market - Global
Industry Analysis, Size, Share, Growth, Trends and Forecast 2015 - 2021

Albany, United
States, August 18,2016/Free-Press-Release.com/ -- Recent technological
advancements have made phytosterols fit for commercial extraction. In the last
few years demand for phytosterols has considerably increased across developed
countries as they witness a high incidence of heart diseases. Despite being
structurally quite similar to cholesterols, phytosterols have cholesterol
lowering properties. The knowledge regarding the same has been fuelling their
demand across countries with high prevalence of obesity, which is a primary
cause of heart diseases.
However, as per Transparency Market Research (TMR), the phytosterols market is
yet to establish a strong footprint across developing countries. The inadequate
awareness about the intrinsic health benefits of phytosterols limits scope for
the market’s growth across these regions.
Nevertheless, the prospects for the market in Asia Pacific seem very lucrative,
as India and China witness a rising incidence of coronary heart diseases.
Spurred by these factors, the global phytosterols market is expected to report
a CAGR of 10% between 2015 and 2021. The market is expected to reach US$926.7
mn in 2021 from a valuation of US$473.8 in 2014.
Use of Phytosterols as Food Ingredients to Increase Rapidly
Phytosterols exhibit diverse applications across industries such as
pharmaceuticals, cosmetics, and food and beverages. In 2014, the use of
phytosterols as food ingredients held the largest market share in terms of
value. According to TMR, demand from food ingredients segment accounted for
over 50.45% of the market in 2014. The rising use of phytosterols as food
ingredients due to their cholesterol lower properties is expected to fuel
demand from the segment during the forecast period. Manufacturers operating in
the food and beverages industry are including phytosterols in many of their
food products to cater to their consumers’ health requirements.

However, during the forecast period demand from the pharmaceuticals segment is
expected to rise at the highest rate. The increasing awareness among consumers
about the benefits of phytosterols in reducing the risk of heart diseases is
fuelling demand from the segment. Furthermore, the incidence of heart ailments
is expected to increase in India and China, thereby escalating phytosterols
demand from these countries.


Besides this, the cosmetics industry is a niche segment in the global
phytosterols market. However, the demand from this segment is also expected to
rise in the forthcoming years. The rising disposable income of consumers will
be the primary factor bolstering use of phytosterols in the cosmetics industry.


Europe and North America Emerge as Most Lucrative Markets for Phytosterols

Geographically, Europe accounted for 40.27% of the demand witnessed in the
global phytosterols market in 2014. The increasing application of phytosterols
across end-use industries such as pharmaceuticals, cosmetics, and food and
beverages has been fuelling demand for phytosterols from the region. Besides
this, the increasing incidence of coronary heart diseases is a key factor
fuelling demand for phytosterols from Europe and North America, alike.
The high prevalence of obesity has emerged as a major cause of concern for
policymakers in North America. Since phytosterols are cholesterol reducing
agents, they are considered ideal for preventing increased cholesterol level in
human body. Their demand is thus expected to increase substantially across
these developed regions through the forecast period.

In contrast, the lack of awareness about the benefits of phytosterols is
limiting the market’s expansion across Asia Pacific and Rest of the World
(RoW). However, TMR, expects, the phytosterols market in Rest of the World to
rise at the highest pace during the forecast period. The rising disposable
income of consumers in RoW has led them to upgrade their lifestyle. This will
subsequently boost prospects for the phytosterols market.








 
 

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